Jordan Butler

1. The Visionary Behind the Brand: Core Identity & Mission

This section delves into Jordan Butler’s fundamental beliefs and driving forces, which form the bedrock of his professional identity. It clarifies his overarching philosophy and illuminates how his personal history shapes his entrepreneurial endeavors.

1.1. Overarching Professional Philosophy & Values

Jordan Butler’s professional philosophy is intrinsically tied to the conviction that entrepreneurship serves as a potent instrument for positive global change. His career is propelled by a deep-seated commitment to utilizing business ventures to tackle significant, real-world problems. This core belief is a consistent theme throughout his work. He explicitly identifies as an “idealist who carries forward that dream of changing the world through the businesses he leads”. This perspective is not merely a philanthropic aspiration but a fundamental business strategy, indicating that his growth is directly attributed to his understanding of how to create businesses that contribute to global betterment.  

This commitment to purpose-driven entrepreneurship stands as a significant differentiator for Jordan Butler. His approach demonstrates how a business model centered on global change can directly fuel growth and establish a compelling brand narrative. This strategic alignment between mission and operational success positions him uniquely in the market, attracting stakeholders who value both profitability and positive societal impact. In today’s economic climate, where consumers, partners, and talent increasingly seek alignment with ethical and impactful organizations, Butler’s integrated philosophy provides a powerful competitive advantage. It transforms abstract corporate social responsibility into a tangible, measurable component of his business strategy, making his brand highly compelling and relevant.

His leadership at CleanLight Inc. serves as a prime example of these values in action. The company’s mission explicitly states its aim to “revolutionize industries with portable solar solutions designed to power progress while protecting the planet”. This mission underscores an unwavering commitment to sustainability, fostering economic growth, and diligent environmental stewardship, directly reflecting Butler’s foundational principles. CleanLight’s ambition to “democratize solar energy” further illustrates this dedication to widespread, accessible impact.  

1.2. Personal Foundations & Professional ‘Why’

Jordan Butler’s personal background provides a compelling narrative for his professional journey and mission. He was born in Venezuela to Chilean parents, an upbringing that instilled in him a profound desire to harness entrepreneurship for social good. This formative experience is repeatedly highlighted as a key influence on his career trajectory and dedication to impact-driven ventures.  

This personal heritage is not merely a biographical detail; it is a strategic asset that informs his market approach. His roots in Latin America naturally contribute to his focus on the region as a primary market for CleanLight’s solutions, demonstrating a nuanced understanding of the specific needs and challenges prevalent there. CleanLight has established significant operations in Chile and Colombia, alongside its expansion into the United States (Miami), underscoring a strategic global-local perspective. This deep personal connection to the markets he serves enhances the authenticity of his brand, positioning him as a leader who genuinely comprehends and addresses the complex dynamics of both developed and developing economies. His ability to navigate and succeed in diverse market environments, from Latin America to the U.S., is a testament to this foundational understanding, which is a powerful element for an ‘About’ page aiming to convey depth and credibility.  

2. Entrepreneurial Impact: Ventures & Milestones

This section provides a detailed account of Jordan Butler’s significant entrepreneurial endeavors, outlining their history, core objectives, achievements, and his specific contributions to each.

2.1. CleanLight Inc.: Revolutionizing Sustainable Energy

CleanLight Inc. stands as a testament to Jordan Butler’s commitment to sustainable innovation. As the Chief Executive Officer and co-founder, he has been central to the company’s strategic direction and remarkable growth. The founding team also includes Camila Svec as Chief Operating Officer and Matias Pezoa as Chief Revenue Officer, indicating a robust leadership structure. Notably, Camila Svec’s involvement as a co-partner in Farmacias La Abuela underscored a pattern of trusted and recurring entrepreneurial collaborations within Butler’s network.  

CleanLight’s mission is ambitious: to revolutionize industries by providing portable solar solutions that not only drive technological progress but also actively safeguard the planet. Their vision is squarely focused on pioneering a sustainable future by fundamentally transforming how various industries access and utilize energy, aiming to democratize solar power.  

Jordan Butler brings over a decade of dedicated experience in renewable energy, a background that has been instrumental in spearheading CleanLight’s initiatives and fostering its expansion. The company has established a substantial global presence, with active operations in Chile, Colombia, and the United States (specifically Miami), and is in a phase of continued expansion into the broader U.S. market.  

The company’s impact is demonstrated through impressive, quantifiable achievements:

• Over 1,512 solar towers have been deployed globally.  
• More than 50,000 tons of CO₂ are saved annually through their solutions.  
• Clients have realized over a 92% reduction in energy costs.  
• CleanLight delivers over 10,000 hours of solar energy daily.  

These metrics are direct results of CleanLight’s innovative solutions and strategic deployments. The company’s aim to disrupt the diesel generator industry is a direct consequence of offering superior, sustainable alternatives. These quantifiable figures provide concrete evidence of Jordan’s leadership and CleanLight’s effectiveness, transforming abstract goals into tangible achievements. This positions Jordan as a leader who not only envisions change but meticulously executes it, delivering measurable results.  

CleanLight has also demonstrated a strong commitment to local production and infrastructure, exemplified by the launch of a new manufacturing facility in Hialeah, Florida. This significant investment, totaling over $154 million in U.S. manufacturing, underscores their dedication to creating 500 jobs and fostering clean energy solutions within the United States. This strategic investment further broadens Jordan Butler’s impact narrative from purely environmental to one encompassing economic development and job creation.  

CleanLight’s product portfolio comprises a diverse range of portable solar solutions, each engineered for efficiency, durability, and minimal environmental footprint:

• T600 Solar Lighting Tower: A powerful, portable solar lighting solution ideal for large construction sites, mining operations, and remote areas.  
• Mobile Solar Energy Trailers: Easily transportable units designed to provide on-demand power for a wide array of versatile applications.  
• TCOM Solar Communication Tower: An advanced solar-powered tower facilitating remote connectivity and critical communication needs.  
• TVIEW Solar Surveillance Tower: A high-tech solar surveillance tower equipped with cameras and sensors to ensure 24/7 project security.  

These products are built for resilience, capable of withstanding extreme weather conditions, requiring minimal maintenance, and designed for a lifespan exceeding 10 years. This robust design ensures long-term cost savings for clients by eliminating the need for expensive diesel fuel and significantly reducing maintenance expenditures.  

CleanLight has garnered significant industry recognition and forged key partnerships that validate its innovative solutions. BHP Billiton, a prominent client, has lauded CleanLight’s solar towers as a “game changer” for their sustainability initiatives, commending their dependability, versatility, and seamless operational integration. In August 2023, CleanLight further solidified its financial position by securing a USD $3.2 million loan and royalty agreement with RE Royalties, specifically for solar battery storage systems in Latin America. This partnership is strategically aimed at scaling operations and expanding market presence, particularly within the mining sector, which is actively seeking sustainable solutions. Jordan Butler stated, “Partnering with RE Royalties will allow Cleanlight to scale up operations, grow sales and expand market presence in the mining sector, which is desperately seeking sustainable solutions. Cleanlight offers commercial, consumer and industrial customers a reliable and easy transition to renewable energy solutions to meet their needs in real time”.  

CleanLight’s initiatives extend beyond corporate savings, actively contributing to broader societal benefits. They are instrumental in illuminating communities, fostering economic growth, and promoting environmental stewardship, particularly in rural areas often overlooked by traditional power infrastructure. This comprehensive impact underscores CleanLight’s role as a leader in both environmental and social progress.  

2.2. Farmacias La Abuela: A Past Venture and Learning Experience

Jordan Butler Llanos was involved as a partner in Farmacias La Abuela, a pharmacy venture in Chile. This involvement demonstrated his diversified entrepreneurial interests. The venture was a collaborative effort, including Marcelo Astorga, an industrial engineer specializing in microfinance and entrepreneurship, and Camila Svec, Jordan’s co-founder at CleanLight.  

Farmacias La Abuela aimed to revive the traditional “neighborhood pharmacy” model, focusing on personalized service by centralizing administrative functions to allow pharmaceutical chemists to be available for direct consultations with customers. The concept also included offering a dedicated WhatsApp service for inquiries and prioritizing competitive pricing.  

While the venture ultimately ceased operations, it served as a significant learning experience for Jordan Butler, providing valuable insights into entrepreneurial challenges, particularly concerning marketing strategies. The lessons learned from this experience are further explored in his forthcoming book.

2.3. Other Ventures/Projects

Jordan Butler is also noted as the creator of “Butlercorp”. However, the provided information does not offer any further details regarding the nature, industry, or specific activities of this entity. While currently lacking detailed information, the existence of another venture suggests a broader entrepreneurial scope for Jordan Butler, hinting at a wider portfolio of business interests beyond CleanLight and Farmacias La Abuela.  

3. Thought Leadership: Author & Speaker

This section details Jordan Butler’s contributions as an author and speaker, highlighting his expertise and the unique value he offers to his audience.

3.1. “ATTENTION: The Anti-BS Marketing Playbook”

Jordan Butler is the author of the forthcoming book, “ATTENTION: The Anti-BS Marketing Playbook”. This publication is currently available for pre-order and is scheduled for release on June 23, 2025, with the Kindle Edition priced at $10.75.  

The provided information, primarily derived from Amazon search listings, does not contain the full description, core message, target audience, specific frameworks (such as an “ATTENTION Framework”), unique concepts, or concrete examples (like those involving Ryan Reynolds, MrBeast, Sofía Vergara, or On Running) from the book. This detailed content would typically be found on the book’s dedicated product page.  

Despite the absence of a full description, the book’s title, “ATTENTION: The Anti-BS Marketing Playbook,” strongly implies its core message and themes. It suggests a strong advocacy for practical, results-oriented, transparent, and honest marketing strategies. The title itself signals an intention to cut through industry jargon, hype, or ineffective tactics, emphasizing genuine value and measurable outcomes. The “Anti-BS” framing resonates with a broader movement in marketing literature that champions directness and authenticity. For instance, other publications, such as “No B.S. Guide to Direct Response Social Marketing,” also emphasize “direct-response marketing rules” and “cutting through the social media BS”. This thematic alignment positions Jordan Butler’s work within a discourse that values tangible results and rejects superficiality in marketing.  

This “Anti-BS” brand positioning is more than just a catchy title; it represents a clear philosophical stance that aligns seamlessly with his entrepreneurial ventures. His work with CleanLight, focused on delivering tangible environmental and economic impact , and his past involvement with Farmacias La Abuela, which aimed for direct community service and affordability , exemplifies a preference for substance over superficiality. This consistency suggests that his approach to marketing is a natural extension of his overall business philosophy: one focused on real value and authentic connections. For an ‘About’ page, this can be highlighted as a core tenet of his thought leadership, defining his unique voice and value proposition in the marketing space, even without specific book content. It demonstrates that his commitment to integrity and measurable outcomes is a fundamental part of his identity.  

3.2. Speaking Engagements & Advisory Roles

Jordan Butler’s expertise as a speaker is directly derived from his extensive experience and leadership in sustainable technologies and entrepreneurship. His key speaking topics include:

• “Advanced Technologies: Powering the Economy while Healing our Earth”.  
• Strategies for “Powering Progress: How Sustainable Technologies Drive Economic Growth”.  
• The disruption of traditional industries, specifically the “diesel generator industry,” with cleaner and quieter alternatives.  
• The vision and practical implementation of sustainable energy solutions, with a particular focus on underserved rural areas.  
• The broader concept of creating businesses that actively “change the world”.  

His participation in prominent events such as eMerge Americas indicates that he addresses diverse audiences, including entrepreneurs, investors, technology leaders, and policymakers. While the query specifically requested information on advisory roles, the provided sources do not detail formal advisory positions for Jordan Butler.  

Jordan Butler is uniquely positioned as a speaker and advisor due to his ability to bridge the gap between grand sustainability ideals and practical, impactful business strategies. He “epitomizes the spirit of innovation and commitment to sustainability that drives the renewable energy sector forward”. His vision for a greener future is not merely aspirational but serves as a guiding principle, demonstrating how innovative solutions and a commitment to the planet can drive meaningful change. This ability to translate ideals into tangible business outcomes is a core aspect of his value proposition.  

His decade of hands-on experience in renewable energy provides a robust foundation for his insights, allowing him to speak with authority and practical understanding. He offers a compelling narrative of how businesses can achieve both profitability and positive global impact, as evidenced by CleanLight’s success and his personal philosophy that attributes growth to creating businesses that change the world. This positions him as a highly sought-after voice for organizations seeking to integrate sustainability into their core business models, demonstrating that environmental responsibility is not a cost but a strategic advantage.  

4. Public Presence & Recognition

This section analyzes Jordan Butler’s visibility and influence in the public sphere, highlighting key accolades and his digital footprint.

4.1. Media Mentions & Accolades

A significant and consistently highlighted recognition for Jordan Butler is his inclusion by Bloomberg in 2021 as one of the “500 most influential personalities in Latin America”. This prestigious accolade underscores his prominent standing and substantial impact within the region’s business and entrepreneurial landscape. Such recognition from a reputable global media outlet significantly elevates his profile and validates his influence beyond the corporate realm.  

4.2. Digital Footprint & Content Themes

Jordan Butler has been featured in various interviews, contributing to his public digital footprint. Notably, he appeared on the “Interview with Jordan Butler – Saleable and Scaleable Podcast Series,” released on December 18, 2023. In this interview, he shared a key insight into his growth philosophy, stating that he “attributes his growth to understanding how he can create a business to change the world”. The podcast host further emphasized this point, remarking, “If you’re in the business to change the world, you’re on the right path!”. This highlights a consistent theme of purpose-driven business as a foundation for success.  

He was also mentioned in a Refresh Miami article concerning CleanLight’s new manufacturing facility in Hialeah. The article summarized his statement that the facility demonstrates the company’s commitment to local production and clean infrastructure, although it did not provide a direct quote. Detailed analysis of LinkedIn content, recurring themes, or unique anecdotes from interviews (beyond the one key takeaway from the podcast) are not available in the provided sources.  

4.3. His approach to “no-BS marketing” as demonstrated through his public content

While the title of his upcoming book, “ATTENTION: The Anti-BS Marketing Playbook,” strongly implies his philosophy, the provided information does not contain direct examples of his public content (e.g., LinkedIn posts, articles, or specific interview segments) that explicitly demonstrate or elaborate on his “no-BS marketing” approach in practice.

However, the thematic connection to “direct-response marketing” and “cutting through BS” (as seen in other publications with similar titles ) suggests that his approach would likely emphasize practical, measurable results, transparency, and a rejection of marketing fluff or ineffective strategies. This aligns seamlessly with his overall entrepreneurial philosophy of solving real problems with tangible solutions.  

This consistency strengthens his overall brand. The “no-BS” concept in marketing is not an isolated idea for Jordan Butler; it appears to be a consistent thread running through all his professional endeavors. It reflects a preference for substance over superficiality, directness over obfuscation, and measurable results over empty promises. This positions him as a leader who applies the same principles of integrity, efficiency, and real-world impact to his marketing advice as he does to his entrepreneurial ventures. This allows for a powerful narrative that connects his business acumen with his thought leadership, showing that his “no-BS” approach is a fundamental part of his identity, not merely a marketing slogan.